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Just about every article on meSearch engines say there is no direct ranking benefit from the meta description – they don’t use it in their ranking...
Search engines say there is no direct ranking benefit from the meta description – they don’t use it in their ranking algorithm. But there is an indirect benefit: Google uses click-through-rate (CTR) as a way of working out whether you’re a good result. If more people click on your result, Goog...
